We were thrilled to have the opportunity to sit down with Vijit Mishra, the Intellectual Property Manager at Sitecore, a leading global provider of end-to-end digital experience software. Vijit brings a wealth of knowledge and expertise to his role, specialising in various facets of intellectual property. His extensive experience spans patent research and analytics, where he has contributed to numerous projects, and he is highly skilled in patent drafting.
In addition to his technical expertise, Vijit plays a crucial role in IP governance and assessment, ensuring that intellectual property considerations are seamlessly integrated into the product development cycle. He is also deeply involved in IP training, sharing his knowledge and helping teams navigate the complexities of intellectual property management.
As a distinguished speaker at London IP Week this December, Vijit will offer valuable insights and perspectives on the future of intellectual property. We are excited to bring you this exclusive interview, where Vijit delves into his experiences and the evolving landscape of IP.
Enjoy!
What do you see as the most significant global trends and challenges currently impacting the IP landscape, and how should IP professionals prepare to address these issues?
In my opinion, the most significant global trend is the increasing use of AI. AI as such has been in use for more than a decade now, but with the emergence of large language models, most of the activities are getting automated. This trend is impacting the IP landscape in multiple ways. With Sitecore having AI capabilities in CMS space, as an IP professional I need to be extra careful on how to protect 1) the AI based tools and 2) AI generated content.
To address this issue, the most important thing is to stay up to date with the latest developments. Stay aware of the legalities involved in the rapidly evolving AI landscape. We need to invest in continuous learning and pass on this learning to other stakeholders in the organisation. AI is going to be there and evolve further; we need to embrace it in the right way.
How important is international collaboration and harmonisation of IP laws and regulations, and what steps do you think are necessary to achieve greater alignment across different jurisdictions?
Being working in a global company, I feel international collaboration and harmonisation of IP laws are very important. Our research teams are located across the globe, harmonised IP laws make it easier for businesses to operate across borders by providing a consistent legal framework. A unified approach to IP laws helps in better protection of IP globally. It ensures that innovators receive similar levels of protection and enforcement, regardless of where they are. When IP laws are consistent, it encourages innovation.
As of today, the jurisdictions are governed by TRIPS agreement. I think work can be done to further strengthen this to address the latest challenges. Multiple things can be done such as sharing best practices across jurisdictions, cross border knowledge sharing sessions etc.
In what ways are emerging technologies, such as artificial intelligence and blockchain, influencing the IP field, and how should IP Professionals adapt to these technological advancements?
Emerging technologies like AI and blockchain are reshaping the IP landscape in profound ways. This brings both opportunities and challenges for IP professionals. If these technologies are used in the right ways, then it can make life easier for IP professionals. In the current IP landscape, getting protection among these technologies is challenging. But protecting those is as important as any other innovations.
As mentioned earlier as well, we need to integrate these technologies into practice. This can only enhance the efficiency and accuracy of IP management. We need to encourage inventors to innovate more using these technologies. At the same time organisations need to develop and implement new strategies for protecting and managing IP.
What are the most effective strategies for enforcing IP rights on a global scale, particularly in combating issues like counterfeiting, piracy, and infringement?
There is no straightforward solution to combat issues like counterfeiting, piracy, and infringement. Following are the main points I feel should be in place:
Understanding global IP laws and device an IP strategy.
Identify the key markets and protect your IP accordingly
Enforce an IP watch program in the organisation to keep an eye on the key technologies, main competitors etc. Regularly conduct risk assessments, IP audits, and employee training programs to prevent infringement before it occurs.
Use advanced technologies to monitor and pursue infringement. This includes using AI and machine learning to track counterfeit goods and pirated content online
What do you predict for the future of IP management and protection over the next decade, and what innovations or changes do you believe will be most transformative for the industry?
IP management and protection are going to be more aggressive than ever in the next decade. It is going for a significant transformation driven by technological advancements and evolving IP laws.
With the emergence of AI, more and more activities such as patent drafting, prosecution etc. in IP management are going to be automated.
The AI generated inventions are going to rise, and we need more laws and guidelines on how to protect those in an amicable way.
International cooperation is going to be most important, various patent offices will continue to work together to come up with harmonised IP laws to facilitate global trade and protect IP rights.
How do you navigate the complexities of obtaining and enforcing patents on a global scale, and what strategies do you recommend for overcoming jurisdictional differences?
Sitecore being a global company with customers present across the globe, for us it has always been very important to enforce IP rights on a global scale. The most obvious way is to get protection via the PCT route and leverage regional patent systems such as EP. Once the patent application enters the national stage then we try to tailor the application based on jurisdictional requirements.
To overcome jurisdictional differences, I would recommend having a strong IP strategy internally. The IP strategy should align with rules and regulations specific to various jurisdictions.
Vijit Mishra will be a featured speaker at London IP Week this December, participating in the Day 1 panel discussion titled "Optimising Patent Processes: Integrating AI to Enhance Efficiency Across Patent Portfolios." Don’t miss this opportunity to meet him and gain deeper insights into IP management within a global company. We look forward to seeing you there and exploring the future of intellectual property together!
Interview : Anjana Kumari | Editor : Chi Nguyen | Graphic Designer : Francesca Di Pillo
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